He's using psychological warfare.
We must REPLY in kind.
The Big Bang Theory Season 1, Episode 13
You'll give the Starks our REPLY, cousin?
Game of Thrones Season 2, Episode 2
I'd like to read the REPLY.
Game of Thrones Season 5, Episode 3
You're frustrated because he phrased
his REPLY in a meaningless tautology?
The Big Bang Theory Season 2, Episode 3
Cersei will expect a REPLY.
Game of Thrones Season 5, Episode 3